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Themes include Business \u0026amp; Economics, Consumer Behavior, Computers, Information Technology, Social Aspects.\u003c\/p\u003e\u003cp\u003eThe Top 10 Sunday Times Bestseller A New York Times Notable Book Of The Year One Of Barack Obama's Top Books Of The Year Shortlisted for The Orwell Prize 2020 Shortlisted for the Ft Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called \"surveillance capitalism,\" and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. 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