{"product_id":"9780141016405","title":"Seth Godin - Purple Cow: Transform Your Business by Being Remarkable","description":"\u003cp\u003eWritten by Seth Godin. Themes include Business \u0026amp; Economics, Marketing, Research, Sales \u0026amp; Selling, Management.\u003c\/p\u003e\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003eAll books at Vastela are pre-owned. Condition varies from good to near-new. No book is sold in unacceptable condition.\u003c\/p\u003e","brand":"Vastela Books","offers":[{"title":"Default Title","offer_id":58412318785910,"sku":null,"price":6.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7144\/1981\/files\/9780141016405.jpg?v=1786031462","url":"https:\/\/www.vastelabooks.com\/products\/9780141016405","provider":"Vastela Books","version":"1.0","type":"link"}