{"product_id":"david-meerman-scott-the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly","title":"David Meerman Scott - The New Rules of Marketing and Pr How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly","description":"\u003cp\u003eWritten by David Meerman Scott. Themes include Business \u0026amp; Economics, Advertising \u0026amp; Promotion, Marketing, Public Relations, E-Commerce.\u003c\/p\u003e\u003cp\u003eFor marketers, \u003ci\u003eThe New Rules of Marketing and Pr\u003c\/i\u003e shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\u003cp\u003eAll books at Vastela are pre-owned. Condition varies from good to near-new. No book is sold in unacceptable condition.\u003c\/p\u003e","brand":"Vastela Books","offers":[{"title":"Default Title","offer_id":58215583809910,"sku":null,"price":12.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7144\/1981\/files\/9780470113455.jpg?v=1783353450","url":"https:\/\/www.vastelabooks.com\/products\/david-meerman-scott-the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly","provider":"Vastela Books","version":"1.0","type":"link"}