{"product_id":"nireyalryanhooverhookedhowtobuildhabit-formingproducts","title":"Nir Eyal, Ryan Hoover - Hooked How to Build Habit-forming Products","description":"\u003cp\u003eWritten by Nir Eyal, Ryan Hoover. Themes include Business \u0026amp; Economics, Management Science.\u003c\/p\u003e\u003cp\u003eWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles, ' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\u003cp\u003eAll books at Vastela are pre-owned. Condition varies from good to near-new. No book is sold in unacceptable condition.\u003c\/p\u003e","brand":"Vastela Books","offers":[{"title":"Default Title","offer_id":57807918432630,"sku":null,"price":12.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7144\/1981\/files\/9780241184837.jpg?v=1778070437","url":"https:\/\/www.vastelabooks.com\/products\/nireyalryanhooverhookedhowtobuildhabit-formingproducts","provider":"Vastela Books","version":"1.0","type":"link"}