{"product_id":"richardshottonthechoicefactory25behaviouralbiasesthatinfluencewhatwebuy","title":"Richard Shotton - The Choice Factory 25 behavioural biases that influence what we buy","description":"\u003cp\u003eWritten by Richard Shotton. Themes include Business \u0026amp; Economics, Advertising \u0026amp; Promotion, Consumer Behavior.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBefore you can influence decisions, you need to understand what drives them. In \u003ci\u003eThe Choice Factory\u003c\/i\u003e, Richard Shotton sets out to help you learn. \u003cbr\u003e\u003cbr\u003eBy observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Choice Factory\u003c\/i\u003e is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.\u003cbr\u003e\u003cbr\u003eFrom priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Choice Factory\u003c\/i\u003e is the new advertising essential. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003eAll books at Vastela are pre-owned. Condition varies from good to near-new. No book is sold in unacceptable condition.\u003c\/p\u003e","brand":"Vastela Books","offers":[{"title":"Default Title","offer_id":57807917318518,"sku":null,"price":6.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7144\/1981\/files\/9780857196095.jpg?v=1778070438","url":"https:\/\/www.vastelabooks.com\/products\/richardshottonthechoicefactory25behaviouralbiasesthatinfluencewhatwebuy","provider":"Vastela Books","version":"1.0","type":"link"}