Sasha Issenberg - The Sushi Economy

Details
Paperback - As new

Rating
3.6/5 Goodreads

Synopsis
One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet's most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world's most popular foods go from being practically unknown in the United States to being served in towns all across America?
A riveting combination of culinary biography, behind-the-scenes restaurant detail, and a unique exploration of globalization's dynamics, The Sushi Economy traces sushi's journey from Japanese street snack to global delicacy.

"One of those rare books that reveals a vast and fascinating system behind something you've taken entirely for granted.... Brilliant." - Steven Johnson
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"An authoritative, expertly reported account of this increasingly global business, with the smart elegance of a dinner at Nobu." - Entertainment Weekly