C.K. Prahalad - The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Written by C.K. Prahalad. Themes include International Business Enterprises, Non-Governmental Organizations, Poor_Developing Countries, Economic Assistance_Developing Countries, Globalization.

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

Format: Hardcover

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